If there’s one thing you could do to improve your life, getting better sleep would be it. Sleep has consistently been shown to be the most important factor in determining our health, happiness, and success. Yet 1 in 3 adults do not get enough.

Walk into any drug store and you’ll see an entire aisle dedicated to sleep. Despite the thousands of sleep aids already available, we weren’t happy with a single one. Here’s what’s wrong with sleep aids on the market today and why we set out to create something better:

Sleep aids don’t really help you sleep

Traditional over-the-counter sleep aids do a pretty job of making you feel asleep. The problem is, feeling sleepy isn’t the same thing as sleeping better. Most of these products do not actually improve sleep quality.

In fact one of the most common sleep aid ingredients, diphenhydramine hydrochloride (DPH), has been shown to disrupt sleep.

While antihistamines may help you to fall asleep, overall sleep quality is usually not very good… Sometimes, they even have the opposite affect and cause hyperactivity.

Source: Baylor College of Medicine

What’s the point of taking a sleep aid if you’re not actually sleeping better? We decided to do things differently at Cosmo and focus on ingredients shown to improve sleep quality.

Whereas normal sleep aids just knock you out, our goal is to help you make the most of your sleep.

No one wants to feel groggy in the morning

Conventional sleep aids often leave you feeling groggy in the morning– even after a full 8 hours of sleep. Early on we discovered that many people avoid sleep aids precisely for this reason. You shouldn’t have to decide between falling asleep tonight or feeling alert tomorrow.

Cosmo’s natural ingredients are designed to wear off well before the morning so you can jump out of bed and get on with your day.

Sleep aids aren’t just for insomnia

Even if you think your sleep is perfect, chances are good it can be improved. We all toss and turn to some degree. No one practices perfect sleep habits. But why then are sleep aids only designed for insomniacs?

Maybe you have trouble “turning off” a busy mind at night. Or maybe you want to sleep better so you can get an extra edge. In the same way protein shakes aren’t only for Olympic power athletes, anyone can take Cosmo to enjoy deeper and more restful sleep. It’s designed to work with your circadian rhythm and promote better quality sleep.